FOOT LOCKER x MATTBCUSTOMS

Foot Locker x Matt B Customs Christmas Pop-up Activation - UK & Ireland Tour 2023

ARTIST / CONTENT

TEAM

EVENT DURATION

2 Days

TAKEAWAYS

Fast production and quick turn-around times.
Working alongside a team of artists.
Networking!

BRIEF

Provide free customisations with every sneaker purchase in store. Take requests from customers and present them with their own personalised sneakers.

SUMMARY

I was lucky enough to work alongside MattBCustoms team at their Christmas Pop-up in Foot Locker, London. (1 of 4 cities)

We provided customers with the means to customise their new sneakers at no extra cost! Customisations included rope laces, heat-pressed stickers, hand-painted patterns, coloured panels and other personal touches.

As well as this, I gathered image/video content for both MattBCustoms social platforms and my own.

The activation took place over two days, with a DJ, fun games and prizes to win, hosted by Foot Locker and BayyAgency.

ACTIVATION GALLERY

All images taken by BayyAgency.