SOCCER AID x PUMA x CANVVS
Soccer Aid for Unicef, training camp activation hosted by CANVVS - June 2023
ARTIST
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TEAM
5
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EVENT DURATION
2 Days
TAKEAWAYS​​
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Working in the presence of high profile figures.
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Fast production and quick turn-around times.
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Working alongside a team of artists.
BRIEF
Personalise 50 bespoke sneakers and football boots for Soccer Aid's celebrity line-up alongside 4 other artists. Take requests from players and present them with their own personalised Puma sneaker/boot, to be worn on and off the pitch.
SUMMARY
I was given the opportunity to attend Soccer Aids Training Camp Activation, hosted by CANVVS. As one of CANVVS' founding artists, I worked alongside 4 talented artists to personalise 50 bespoke Puma Slipstreams with meaningful phrases, icons and other personal touches.
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Customisations included coloured laces, hand-painted names, initials, numbers, quotes and phrases.
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I was lucky enough to hand-paint sneakers for stars such as Roberto Carlos, Asa Butterfield, Chunkz, Noah Beck and Bugzy Malone. As well as my first few pairs of football boots, for Danny Dyer and Michael Dawson.
My first custom football boots, 50 Puma Slipstreams and £15 million raised for Unicef - an unforgettable experience for a great cause.
ACTIVATION GALLERY









ACTIVATION GALLERY
All images taken by CANVVS.





